Choose two or three channels and post valuable, targeted, engaging content that is different on each channel, rather than spreading yourself on multiple channels and posting low quality content or not posting regularly.
If you want to increase awareness, using a variety of channels is a good way of doing that.
From a marketing perspective, Facebook is the most effective platform to reach both B2B and B2C customers and audiences. According to the latest social media trends, creating online communities and engaging is more important than chasing followers.
Increasing B2B leads can be achieved by using LinkedIn and posting professional, high quality content. HubSpot found that LinkedIn is 277% more effective in generating leads than Twitter and Facebook.
If you want to sell a product, consider using a visual channel like Instagram where you can upload high quality photographs and videos. Don't forget to use popular hashtags to drive engagement and reach. If you want to maximise your results, create stories and reels - they can really showcase your brand's personality and originality.
Twitter limits each tweet to 288 characters, therefore your post has to be short and snappy. Twitter is ideas for sharing your thoughts, ideas, breaking news, web content, asking questions, creating polls.
Tik Tok is best to create short videos of 3 to 15 seconds, as well as up to 3 minutes long. All the big brands now have a Tik Tok account.
YouTube is the second most popular social media channel and the second largest search engine after Google. If you’re going to use regular video content in your social media strategy, this is the winner!
Other questions that will help with the decision making:
What channels are your competitors and customers using?
You can use social media monitoring tools to setup alerts tracking your competitors activity.
What type of content on each channel drives the most engagement?
How much time do you have available?
Have you considered hiring someone to manage your social media?
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