Adapting & Growing in a Competitive Job Market
- cartasalina
- Mar 25
- 1 min read
With 18 years of marketing experience, I’ve built marketing departments, grown companies, led successful campaigns, built brands, and navigated the ever-changing digital landscape. Yet, despite a lot of education, my expertise within various industries and many praises, the job market today is more competitive than ever.
Many senior marketing roles receive 100+ applications, and hiring managers are increasingly selective, looking for hyper-specific skill sets and industry experience. While this has been a challenge, it’s also been an opportunity for reflection, growth, and adaptation.
Rather than dwell on setbacks, I’ve chosen to upskill and evolve as a person. This journey has reinforced my passion for marketing, but above all, taking on every challenge as if it was my own
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