Welcome
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All rounded B2B and B2C services and experience.
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Strategy and marketing planning
Branding and marketing collateral
Event planning and management
Website review & design
Social media management
Digital campaigns
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Contact me to discuss your requirements.
About
Alina Cartas BA Hons
Alina graduated from The Chartered Institute of Marketing and has 17 years of all rounded B2B & B2C marketing experience across strategy, communications, branding, events, PR and digital in the professional services, FM, charity, built environment, technology, recruitment, food and retail industries.
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“Good marketing makes the company look smart.
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Great marketing makes the customer feel smart.”
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Benefits of great marketing
to your business
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BRAND AWARENESS: get in front of your potential customers.
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REPUTATION: having a positive reputation in this super-connected world is proving to be a critical differentiator.
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CUSTOMERS ACQUISITION: helps you learn more about your customers and how to best fulfill their needs.
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TRUST: good marketing helps build trust and develop loyal relationships.
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GROWTH: effective marketing helps you test what helps grow your business.
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COMPETITION: Learning the marketplace and having a positive reputation in this super-connected world is an important differentiator.
References
''I have had the pleasure of working with Alina for the last 4 years and it has been a truly wonderful experience. During this time, she has played a critical role in some of the company’s most successful ventures and has helped to build the brand and reputation of the Group to exceptional levels.
Personally, I have found Alina to be one of those rare individuals that is consistently positive and refuses to give up. She has assisted myself and the wider business to achieve goals that were aspirational and she has done so with unflinching loyalty and focus. Her marketing, communications and PR skills are excellent, but her ability to take on far wider reaching objectives and deliver each and every time is her most valuable asset.''
- Gary Stanton, Group Managing Director
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''I worked with Alina for the past 4 years and observed first hand the positive impact that her innovative and ambitious marketing strategy had on the Axis Group brand. Alina’s entrepreneurial mindset and her proactive approach to the business, allowed her to successfully launch products and services that increased both brand awareness and revenue. Alina’s experience makes her an all rounded marketer and would bring huge value to any organisation.''
- Chiara Di Rienzo, Co-founder and Director at Acuity-Services, Misura Coaching
ICF accredited Business & Personal Coach, Facilitator, Learning & Development
Consultant Assoc. CIPD
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''I have worked with Alina in her role as Group Marketing Manager at Axis Group for several years. During that time, Alina, with her knowledge and experience certainly helped to improve Axis Group profile/offering to the market place. I highly recommend Alina as she is diligent, very professional, good humoured, works well with internal stakeholders across all departments, a pivotal role in the production of the in-house Axis material and events for staff and customers.
In turn liaising with our customers, external associations namely Customer Service Institute resulting in first security company to receive accreditation. In bringing Axis Group to the fore, playing a very important role which has culminated in winning several Industry awards.''
- John Fitzpatrick, Shareholder Axis
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''I had the pleasure of working with Alina during my time at Capita Property and Infrastructure. Alina is a charismatic individual who brings her all on any project she works on.
Her industry knowledge and communication skills played a key role in the development of Property and Infrastructure’s new website and strategy. Alina provided engaging and well researched content, and was eager to assist in further development plans when needed. Her organization and proactive nature were assets, and I would highly recommend Alina for her marketing and business development abilities.''
- Daniel Davies, AVP, Relationship Manager, Morgan Stanley
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''Alina was always a total joy to work with. Her professionalism, passion to deliver the very best marketing and PR for the business shone through everything she did, both within the office and when out. Her creativity and eye for detail always delivered great results on any projects that she worked on. We had several occasions of working together on certain campaigns, which I now miss having moved on to pastures new. I would be more than happy to employ Alina to head up any of my own campaigns with my own business.''
- David Downs, Freelancer
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''I really enjoyed working with Alina who is a capable, hard-working, proactive person with a very good grasp of the marketing as a whole, she was exceedingly great with internal and external communications, and was focused and presented well on bids. Alina was a pleasure to be around. I am happy to recommend Alina for her marketing skills, passion, empathetic nature and great work ethic.''
- Dawn Ward, Operations Director
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''Alina has been a valuable asset to our team and companies success. Alina's creativity and attention to detail have shown in her media deliverables and helped us to position our projects positively along with clear and high impact brochures and collateral. Alina is self reliant and motivated and a pleasure to work with, where I would highly recommend Alina for future positions.''
- Julian Joy, Managing Director & Mayor of Chichester
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''Alina is in a different class altogether when it comes to marketing. She is very passionate and has an eye for details you would normally miss. To promote a company like Axis you need to think outside the box and she was very good at that. Nothing was ever too much for Alina and she was supportive and helpful when I needed some guidance.''
- John Sephton, Director
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''Whilst Alina was not one of my direct reports, I could appreciate the professional contribution that she made in her role as Group Marketing Manager. She led from the front, was never shy to put forward new ideas and was a very popular and strategic member of the wider team.''
- David Mundell, Managing Director
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''I have worked with Alina for over three years now, throughout this time she been highly professional and proficient whilst marketing the Axis Group. She has led a diverse range of events and campaigns. She has been a true asset.''
- Trevor Dyson, Consultant (former Head of Counterterrorism - Superintendent at City of London Police)
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''Alina has been always great at what she does in the company - be it brand management, social media updates across the board or client based communications. Her continuous learning and hard work has made Axis a more recognisable brand and the marketing strategies brought more traction to the company. As a colleague I worked with Alina mainly to provision technical expertise and data for customer experience capture. She was always a great team player who engaged in conversation to try and improve how the brand is perceived both internationally and externally.''
- Marzena Chmielewska, Technical Analyst
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''It was great working with Alina, she was very efficient, precise and always provided excellent ideas to enhance the work she did with us.''
- Daniel Dominguez, Director
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''Alina is a motivated, well rounded marketer with a great personality. I have only optimistic predictions for her career trajectory.''
- Nic Samson, Architect, Founder of Co_Lab and PhD Researcher
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''Alina has a good grasp of Marketing strategy and is very clear about getting results.'She has brought Barr Gazetas to new levels of success as our first marketing manager.'
- Alistair Barr, Chair at Barr Gazetas
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''Alina is a proactive and solutions-oriented professional with considerable experience in the field of marketing. Alina brought passion to her work, which ranged from advertising to event management. She could work independently or as part of a team. She was a valued colleague.''
- Shane Burroughs, Marketing Director at Bidvest Noonan
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''Alina always brings an air of professionalism to everything she gets involved in. She is conscientious and works hard to ensure that she captures the brief and delivers the outcomes. It has been a pleasure working with her and I wish her every success in the future.''
- Guy Pakenham, Chief Customer Officer at Bidvest Noonan
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Team
Bogdan Cantec MBCS
A talented IT expert with a strong technical background, CRM implementation, Ecommerce, database design, data analytics, app design.
Bogdan has exposure to a wide range of technologies & able to play a key role in diagnosing hardware and software problems and to ensure that quality solutions meet business objectives. He can provide his services with any specialty projects.
Georgiana Cartas BA Hons
Georgiana is the customer service and operational queen.
Her areas of expertise include B2C retail, aesthetic clinics and beauty salons. She creates beautifully efficient and productive teams and processes, including front of house and shopfloor.
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